UK brand Alternative Flooring has been producing ground-breaking and award-winning designs for
over 25 years, using only the finest quality materials. Expect innovative carpets, rugs and runners expertly
crafted from wool and natural fibres.
We stock the full Alternative Flooring carpet collection, including all their bestselling lines
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Who Are Alternative Flooring?
Alternative Flooring is a forward-thinking, contemporary flooring company which
specialises in premium-quality, natural carpets, rugs and runners. Founded over 25
years ago, they have gone on to win multiple industry awards, including being the only
flooring-related brand to secure a CoolBrand award, while garnering a reputation for their
cutting-edge styles and focus on texture and materials.
Why We Love Them
Alternative Flooring was one of the first companies in the UK to import natural fibre
flooring and quickly became one of our most popular brands for customers looking for high-quality sisal, coir, seagrass and jute floor coverings,
which they continue to excel at today. They are also constantly innovating and have collaborated
with acclaimed designers to create some truly original patterned
carpets, making them our go-to brand for anyone looking for the very latest designs and
flooring trends.
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Do You Need Underlay Or Accessories?
We stock a wide range of essential carpet accessories, including underlay, grippers and doorbars. You may want to consider these to ensure you have everything you need prior to fitting.
