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faq / choosing carpet / materials01

Pure Wool Carpet

Wool is a very soft and luxurious- it hides dirt, doesn’t flatten easily and is naturally flame-retardant. However, it is harder to clean, retains moisture and will react badly to alkaline cleaners like bleach - it has to be cleaned using special ‘WoolSafe’ products, although these issues can be reduced with the Stainguard treatment (see the Our Services page of the FAQ). Also budget wise it tends to be quite expensive, so if you are looking for a cheaper carpet wool may not be the best option.